Keep It Simple Studio

GRAPHIC DESIGN & MARKETING

“If, then, your eye is simple, your whole body will be bright”

— Jesus Christ

“Simplicity is the ultimate sophistication”

— Leonardo da Vinci

Why Keep It Simple?

The KISS principle, in all its variations, has long been recognized and celebrated by wise men and designers alike. Simplicity of design—messaging, imagery and spatiality—is an art which defies the temptation to clutter and fill. I invite the challenge of distilling complicated visuals and concepts down to simple, easy-to-understand, effective communications.

I am Melissa Pedraza, from the beautiful Monterey Peninsula. My career in graphic design began alongside the advent of the Apple computer. Technology has changed, but good, solid design principles have held their own throughout the generations. While I specialize in print design, I am honing my skills in video editing and digital communications.

Throughout more than three decades of working in the marketing and design field, I have designed for clients ranging from agriculture and hospitality to biotech and non-profits. Among my most prominent decades-long clients is the Monterey Peninsula Foundation, which stages the world-renowned AT&T Pebble Beach Pro-Am. Please request to see my portfolio which includes official player invitations, event materials and other items.